The ‘Primelay’ Story

Based in Malaysia, Primelay smart flooring is a worldwide leading flooring brand since 2010 focusing on providing the best quality rubber flooring for various fields i.e. playground, gym, ballistic, paver, sports solution or underlay for carpet, timber laminate flooring etc.

The word “Smart” doesn’t represent any electronic flooring gadgets but we are smart in dealing with any kind of rubber flooring & we are smart in answering, servicing customers to keep them happy & satisfying.

Primelay Smart Flooring Is a registered flooring brand which is run & operated by PSF Industries Sdn Bhd, formerly known as ‘Taureans Concept Sdn Bhd’.

What makes us so different?

At Primelay smart flooring we specialize in recycled rubber products, so we can give you the absolute best, all while protecting the environment!

We are a brand & company that not only focus on export business but it’s operation in Malaysian domestic market provide excellent experience developing products, customer feedback & understanding market demand by meeting customers face to face regularly. With mix experience from export & domestic market we decide our goal & direction of flooring business.

We at Primelay Smart Flooring has large export market share for rubber flooring but at the same time we are investing significate time to develop Primelay brand in domestic market for other flooring sector like carpets, vinyl flooring, sports flooring etc We explore different opportunities to serve our customers at best possible way.

We believe in a global brand & Primelay Smart Flooring is developing flooring market in that direction.

What We Stand For

At Primelay, smart flooring we put your satisfaction first and we strive to provide you with the best quality products that will give you the results you want.

We make sure that all of our products are perfectly eco-friendly and safe for you, so we carefully design flooring products that are free from toxins and dangerous materials.

We focus on innovation and aim to get better and better by creating new products and find ng new ways to improve and expand so we can reach people globally and create a new standard for flooring.

How It All Began

When we started out with Primelay, we had no idea where our dream would lead us.

What started as a simple carpet and wood laminate flooring underlay company, soon turned into something completely new and different.

Although we loved what we did, we couldn’t help but wonder how we could be better.

The strain the business had on the environment troubled us, so we started looking for new ways that could turn our traditional methods into eco¬friendly approaches that would still give you the results you were looking for.

So after thorough research and training we perfected our method of converting waste tyre rubber into a range of rubber crumb products that could be used for flooring instead of ending up in the landfill.

And this is how our new mission to give you a reliable and eco-friendly alternative to traditional flooring began.

Staring with underlay solution which is completely manufacturing using recycle tyre rubber, we developed various type of rubber flooring as well which we are exporting & catering domestic market for playground flooring, gym flooring, paver, ballistic solution & various type of rubber flooring applications, all manufactured by recycling tyre.

In recent days we are further investing our time & resource to get the best flooring option in domestic market for vinyl, carpet sports flooring market as part of expanding our business & brand in Malaysian market

What We Offer

With your trust and our resilience, Primelay keeps expanding and now has specialized brands for all your needs.

Safety playground flooring for all ages. We produce world class rubber playground mats for outdoor and indoor playgrounds. Safety is our major concern & we develop products based on international guideline. Even we offer almost all verities of play rubber tiles.
A brand for heavy duty gym flooring uses. Available in high density the form or in roll form these high impart gym files are produced from SBR recycled rubber and or EPDM rubber granule. Available in different colour option with different density, sparkle percentage etc.
Premium ballistic products for all shooting ranges. Manufactured from high density rubber, these ballistic rubber blocks perform anti ricochet performance effectively at shooting ranges. Our products are tested in USA, Poland for its performance & exporting to many countries worldwide for shooting ranges.
Safety paving solution with recycled rubber. Made from 100% recycled rubber, Prime Paver has various paving design in various color. These tiles can be set up in addition to any kind of existing hard surface such as wood, concrete and outdoor patio tiles. It’s anti slip & soft surface are main features that can replace traditional hard concrete pavers.
It’s another newly launch brand specially developed for domestic flooring market focusing on Carpets, Vinyl flooring etc.
High quality underlay for carpets and laminate flooring. Made from high quality raw materials & tested for acoustic performance, fire, strength, thickness etc to assure it’s quality & usability worldwide as underlay for carpets, laminate flooring, timber flooring etc.
Soundproofing floor underlay solution. Made from high quality raw materials & tested for acoustic performance, strength, thickness etc to assure it’s quality & usability worldwide as underlay for Timber flooring, ceramic tiles, luxury vinyl flooring, screed acoustic solution etc.
EPDM Coloured Granules are another successful project from PRIMELAY, Smart Flooring. Our EPDM have been used widely from Playground Floorings to Running Tracks and even as In-Fills for Artificial Grass Fields.
Premium sports flooring for maximum performance. We offer a wide range of sports flooring surface materials for schools as well as sporting facilities in most parts of the world. Some of the sports flooring we provide includes running track materials, jogging track, rubber track surfaces etc. Beside we offer different types of sports flooring for domestic market in Malaysia such as foam mats for judo, karate, tatami etc, acrylic sports court for outdoor, vinyl sports flooring etc.
A brand product for Rubber Carpet Underlay. Manufacturing from high quality natural rubber with non woven or stitch paper backing, these waffle rubber underlays are accepted worldwide for all kind of broadloom carpet flooring installation. Manufacturing in China under supervision of Primelay Smart Flooring, Rubber Plus+ underlay selling well in Asian & middle east markets.

Flooring is our Passion!

Put Your Trust in Us And Join The New Age Of Flooring With Primelay Smart Flooring.

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