PRIMELAY, smart flooring is a brand name in Malaysia, dedicated to become the market leader in recycled rubber industry. It was founded in early 2010 and started as a underlay marketing company for carpets & wood laminate flooring, later specialising in converting waste tyre rubber into a range of rubber crumb products like crumb rubber underlay, rubber tiles, special recycle rubber tiles etc.

Once rubber waste is destined to landfills, scrap tyres and recyclable rubbers will be shredded and processed into small granules. Our manufacturing experts will mix, mould & transform these granules into rubber tiles.

Epdm Coloured Granules are another successful project from PRIMELAY, smart flooring. With the import of Korea Technology, our Epdms have been used widely from Playground Floorings to Running Tracks and even as In-Fills for Artificial Grass Fields over the years.

Apart from it, with the demands from customers, PRIMELAY, smart flooring has also producing Pre-Coloured SBR for the same application & Coloured Rubber Mulch for Recreation purposes.

With such, PRIMELAY, smart flooring had excelled in having all the rubber components for all of your Cast In Situ, Running Tracks, Artificial Grass In-Fills Recreation project needs.

As a leading contract manufacturer & supplier with support of dynamic and experienced workforce, PRIMELAY, smart flooring has been growing rapidly and products are marketed globally with quality and delivery assurance.

Our Vision

To continue creating innovative business strategies, develop quality products, and be a trusted partner that is powered by passionate and creative minds.

Our mission

Our mission is to further develop an environment for our clients that will enable them to maximize their earning potential. It is also our intent to gain the loyalty and appreciation of Channel Partners/Business Partners.

Why Us?

Our customer’s satisfaction is our number one priority. This is the reason why we always ensure that our underlays are of excellent quality and comes in multiple varieties. We are also the largest flooring underlay supplier that you can find in Malaysia, which make it possible for us to export internationally.

why use primelay?

  • PROFESSIONALISM is our Commitment
    Experienced & Skillful Accredited by Independent Laboratories One Stop Solution Centre
  • SAFETY is our Priority
    Meet International Safety Standard Passed Impact and Fall Tests (certified to ASTM FI1292 & EN1177) Non-toxin MDI Based Binder
  • QUALITY is our Assurance
    Undergoing ETQ Practice Strict Material Selection Consistency in Quality Continuous R & D and Product Improvements
  • INOVATION is our Challenge
    Creative Design Ongoing New Product Wide Product Range Tailor Made to Customer’s Specifications
  • ENVIRONMENT is our Concern
    Recycled Raw Material Non-toxin element Environmentally & Health Friendly
  • SATISFACTION is our Strength
    Affordability Flexibility Customized Design On Time Delivery Beyond customer Expectation.